Over a focused six‑month period, Yeah Marketing took the reins of the Adelaide Home Cleaning Google Ads campaign and transformed its performance. By strategically increasing the budget, honing ad creative, and streamlining the landing page experience, we more than tripled lead volume, boosted conversion rate by nearly five percentage points, and cut cost per lead by over a third.

Background
‍When we inherited the campaign in October 2024, the previous agency was generating 49 leads over six months at a conversion rate of 13.35% and a cost per lead of $76.14 on a $32.50 daily budget. Our mandate was clear: scale lead volume while improving efficiency.

Our Approach

1. Budget Optimisation: We increased the daily budget to $80, providing room for higher impression share and expanded keyword coverage.
2. Ad Copy Refresh: Tested fresh headlines like “Sparkling clean homes in three clicks” and reinforced trust with real local reviews and clear “Book Now” calls to action.
3. Landing Page Revamp: Placed the lead form above the fold, pared back form fields, and highlighted social proof badges to reduce friction and build credibility.
4. Keyword Management & Bidding: Pruned low-intent terms, tightened match-types, and implemented bid adjustments that drove down average CPC by 13%.

Results

• Lead Volume: Increased from 49 leads to 149 leads (+204%)
• Conversion Rate: Rose from 13.35% to 17.82% (+4.5 percentage points)
• Cost per Lead: Dropped from $76.14 to $49.64 (–35%)

Despite more than doubling the budget, our optimisations delivered a dramatic uplift in lead efficiency, demonstrating the power of targeted creative and user‑centric landing page design.

Key Takeaways

• Strategic Budgeting: A well‑timed increase in budget can unlock substantial volume gains when paired with strong creative.
• User-Centric Design: Simple landing page tweaks—moving the form, reducing fields, showcasing testimonials—can significantly lift conversion rates.
• Ongoing Testing: Continual A/B testing of ad copy and page elements is critical to sustain performance improvements.

Next Steps: To continue this momentum, we recommend expanding geo-targeting into adjacent suburbs, launching mobile call-only ads to capture on-the-go customers, and running ongoing A/B tests on microcopy and ad variations to push conversion rates even higher.

About Yeah Marketing
‍At Yeah Marketing, we blend digital expertise with data-driven insights to deliver scalable, cost-effective lead campaigns. Ready to supercharge your Google Ads performance? Get in touch with our team today!

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